Tote Bag Design Contest

We love you L.A.!

While there’s technically only one Los Angeles to fall in love with, I think that its true charm actually comes from the different pieces and parts that make it up. Which is precisely why capturing the diversity of our city in one single design was such a challenge. And not just because of the eclectic array of neighborhoods, cultures and cuisines available here, but because I realized that every angeleno has their own version of Los Angeles. Whether that be palm trees, street tacos or simply riding along the Santa Monica beach, this city means so many different things to so many different people. So rather than trying to define LA in all its multifaceted forms, I attempted to capture the very essence of its liveliness. 

 

In the end what I realized is that the real –often overlooked– value of our eclectic urban metropolis isn’t just how many things you can experience here, or the variety of street food at our disposal, but rather how inviting it can be. Because no matter who you are, where you come from or what culture you resonate with, LA can be home. And that’s something to be proud of. 

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